Zeke Franco – Medium

Zeke Franco

Communicating Decision Making via Task Modeling

Designing for Choice Architecture Series - Part 3 of 3

9 min readJul 27, 2018

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Communicating Decision Making via Task Modeling

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Zeke Franco

Guiding Principles for Choice Architecture

Designing for Choice Architecture Series - Part 2 of 3

8 min readJul 20, 2018

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3

Guiding Principles for Choice Architecture

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3

Zeke Franco

Choice Architecture: Introduction to Designing for Decision Making

Designing for Choice Architecture Series - Part 1of 3

6 min readJul 16, 2018

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1

Choice Architecture: Introduction to Designing for Decision Making

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1

Zeke Franco

Design Territories

The spaces and paradigms of design

6 min readAug 31, 2017

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Design Territories

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Zeke Franco

Neuroanatomical Argument for Experiential Research

2 min readMar 27, 2016

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Neuroanatomical Argument for Experiential Research

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Zeke Franco

Commentary on the “Top 6 Predictions for Service Design in 2016”

Erik Flowers wrote a great article, “Top 6 Predictions for Service Design in 2016.” I believe it’s spot-on and wanted to add some of my…

3 min readFeb 2, 2016

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Commentary on the “Top 6 Predictions for Service Design in 2016”

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Zeke Franco

A Startup Lesson for Your Future Self

Design (product) strategy is about is good planning. Learn about the bias which makes us value now and later differently.

3 min readFeb 17, 2015

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A Startup Lesson for Your Future Self

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Zeke Franco

Steps to Adding Value to a Commodity

How to extract value out of the unfortunate fact that nearly all bottled water is extremely similar in taste?

1 min readFeb 17, 2015

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Steps to Adding Value to a Commodity

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Zeke Franco

Zeke Franco

Experience Director at Huge Inc • Cofounder and UX Instructor at Designation.io (acquired by WeWork) • Latin X • He/him • https://zekefranco.com

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