Zeke Franco – Medium

Zeke Franco

he/him/them

Zeke Franco

Communicating Decision Making via Task Modeling

Designing for Choice Architecture Series - Part 3 of 3

Jul 27, 2018

Communicating Decision Making via Task Modeling

Jul 27, 2018

Zeke Franco

Guiding Principles for Choice Architecture

Designing for Choice Architecture Series - Part 2 of 3

Jul 20, 2018

Guiding Principles for Choice Architecture

Jul 20, 2018

Zeke Franco

Choice Architecture: Introduction to Designing for Decision Making

Designing for Choice Architecture Series - Part 1of 3

Jul 16, 2018

Choice Architecture: Introduction to Designing for Decision Making

Jul 16, 2018

Zeke Franco

Design Territories

The spaces and paradigms of design

Aug 31, 2017

Design Territories

Aug 31, 2017

Zeke Franco

Neuroanatomical Argument for Experiential Research

Mar 27, 2016

Neuroanatomical Argument for Experiential Research

Mar 27, 2016

Zeke Franco

Commentary on the “Top 6 Predictions for Service Design in 2016”

Erik Flowers wrote a great article, “Top 6 Predictions for Service Design in 2016.” I believe it’s spot-on and wanted to add some of my…

Feb 2, 2016

Commentary on the “Top 6 Predictions for Service Design in 2016”

Feb 2, 2016

Zeke Franco

A Startup Lesson for Your Future Self

Design (product) strategy is about is good planning. Learn about the bias which makes us value now and later differently.

Feb 17, 2015

A Startup Lesson for Your Future Self

Feb 17, 2015

Zeke Franco

Steps to Adding Value to a Commodity

How to extract value out of the unfortunate fact that nearly all bottled water is extremely similar in taste?

Feb 17, 2015

Steps to Adding Value to a Commodity

Feb 17, 2015

Zeke Franco

Zeke Franco

he/him/them

Director of Experience Strategy & Design. Previously at Lyft, Huge Inc (McDonald's), GrubHub, Salesforce, Cofounder of Designation (acquired by WeWork) • LatinX

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